This global pandemic poses two main problems for home services businesses. The first problem is the fact that your potential clients may be practicing social distancing. Inviting a stranger who may or may not have the coronavirus into your home may be very stressful for them, so even if they have a need, they may not be willing to reach out. The second problem is the fact that COVID-19 has hit the economy. Hard. With millions of people already out of work and millions more at risk of losing their job or having their hours cut back, people may not be particularly eager to shell out hundreds to thousands of dollars for a home services project.
Especially, when they might need that whatsapp database money for, you know, food in a few weeks? On the flip side of all that, however, is the fact that people are stuck at home. They’re feeling the heat (quite literally in some cases) of those unresolved problems around the house and they feel more motivated than ever to get things fixed. While the two problems we just discussed are very real and are having a real effect on your business, there are still countless opportunities out there for home services businesses. You might not land as many big, expensive jobs as you’d like, but then again, many people with stable jobs are using the quarantine to take care of major home improvement projects.
The real question isn’t whether or not there’s work for your business. The question is whether or not you’ll be the business they call. Migrating Online If your business has been primarily dependent on word-of-mouth referrals or big projects with contractors, you may not have invested a whole lot of time or effort into online marketing. Even if you have been running online marketing for a while, this pandemic has changed how your potential customers act online. It’s time to rethink your marketing strategy and adapt.